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This project is based on the Think Wrong method of design thinking and problem solving.  Think Wrong is an approach to design thinking that aims to get people off the normal path of problem solving.  Future Partners is a lab that consults with companies all around the world to help them address challenges using Think Wrong.  They help in a variety of fields: tech, biotech, architecture, design, real estate, nonprofit, cultural, educational, financial.

Think Wrong Stories

PieLab

Pie + Ideas = Conversation. 
Conversation + Design = Social Change.

Pie Lab was created through Project M in Greensboro, Alabama to revitalize the local community to get involved in their town.  Part pie shop, part design space, Pie Lab serves as a space for community discussion on neighborhood projects -- and it works because everyone loves pie!

Genentech

"Finding a cure for cancer requires big investments, but one global biotech giant discovers the game-changing power of small interventions.  That's thinking wrong." (Think Wrong Book)

Rebbl

Rebbl came out of a "conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world." (rebbl.co)

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